Baemin Vietnam 'Thank You' Campaign
About the Project
For Baemin's 3rd Anniversary, the company wants to give sincere thanks to all users, partnerships, employees, from the Baemin employees themselves.
Concept
With the keywords 'sincere', 'emotionally-touching' in mind, we come up with the idea of featuring hand-written cards in the forms of ads people can see in their everyday routines: billboards on the crowded streets, LCD Ads in buildings, elevators, etc. Growing up in Vietnam, we are familiar with the concept of hand written birthday cards, invitations.
The Process
Even though the beauty of the campaign comes from how simple and straight-forward it is, our art team has tried many different styles. A lot of thoughts have been put into how the hand-writing should be, the paper background, decoration, etcc. What you have seen, no matter how simple it is, is the outcome of weeks of consideration.
A temporary logo and app-icon change was also used during the run of this campaign.
Customized Thank You Ads was made with love and written by hand
LED Display
OOH
Digital
Video Ads on Youtube/Tiktok
Ads on Spotify/ZingMP3
The campaign successfully created big buzz and a mini trend during BAEMIN's birthday month.
Conversion Phase
Gifts for users
